Assignment 3

a)

I) The new customer's habits concerning new technology products:

The purchasing power is increasing concerning manufactured goods which incorpore new technology.

We can see in a short term period (1-5) an increase of sales concerning products with strong technological value such as screen plasma,or computers and other electronic components.
The world market in these kind of segment is very profitability and doesn't stop the growth thanks to new customers who adopt the new technology and also due to a lot of advertise campaign which has supported by new media , making exceptional margins for the giants corporations in these sector such as Samsung which manage to guarantee in new markets a high level of employment.

We can see considerably more and more commercial deals between the giants of the sector and international brands, in marketing we denote that like a Co-branding strategy.
I want to argument my point of view with the example of "LCD tv "made by Samsung and designed by Armani ,the second represent for customer a high value of product.
The strategic marketing alliance announced by the two companies in September, 2007.
The alliance foresees the development of a range of prestige portable and home consumer electronics products matching Giorgio Armani’s iconic design aesthetic with Samsung’s cutting-edge technology and leadership in consumer electronics.
Nowadays,there are more and more consumers who are increasingly style conscious in their selection of home electronics products.
They are looking for products that unite the best contemporary design with technological performance and functionality.
This partnership therefore affords us the chance to offer those consumers unique products matching Giorgio Armani's sophisticated, iconic style with Samsung's leading technology.

Finaly, we can consider that the companies want to increase their market shares in different areas principaly US market and Europe in these segment of high technology and use marketing methods to sell their production at high price for a maximun profit.

Nevertheless the habits of customers change all over the world through the concept and ideas generated by the mondialization,the consumers want to purchase more and more goods which incorpore new technology.


II) The new tourist destination:

The effect of the climatic rechauffement will have positive consequences on the long-term tourism, we can see through a study of the OECD that the number of tourists will increase mainly in Canada, Russia and in countries of the Northern Europe such in Sweden, the main loser will be United Arab Emirates which in 20 years will be no possible to maintain a good profitability in spite of the colossal investments to keep his up-market .

Therefore, we are going to have new tourist offers intended to target new customers who want to spend their vacation with new experiences ,like in Sweden with a lot of activities link to nature.

All this process can contribute to a prosper economic activity ,and develop cooperation through the biggest hostels groups( Eg Club med;Accor) and the host country with new concepts including innovation in term of pleasure, relaxation.

The climate change remains an important factor for the strategic choice at long term for the tour operators and the governments who know that in one part there will be winners and other one there will be losers as will be the case in a large number of country of the south

We can take for example the tragic event "the Thailland's tzunami" which caused numerous victims has had a bad image for the country which registered great rates of overnight because in the background there was many works for the local population who have not revenus during one year after the disater.