a)
I) The new customer's habits concerning new technology products:
The purchasing power is increasing concerning manufactured goods which incorpore new technology.
We can see in a short term period (1-5) an increase of sales concerning products with strong technological value such as screen plasma,or computers and other electronic components.
The world market in these kind of segment is very profitability and doesn't stop the growth thanks to new customers who adopt the new technology and also due to a lot of advertise campaign which has supported by new media , making exceptional margins for the giants corporations in these sector such as Samsung which manage to guarantee in new markets a high level of employment.
We can see considerably more and more commercial deals between the giants of the sector and international brands, in marketing we denote that like a Co-branding strategy.
I want to argument my point of view with the example of "LCD tv "made by Samsung and designed by Armani ,the second represent for customer a high value of product.
The strategic marketing alliance announced by the two companies in September, 2007.
The alliance foresees the development of a range of prestige portable and home consumer electronics products matching Giorgio Armani’s iconic design aesthetic with Samsung’s cutting-edge technology and leadership in consumer electronics.
Nowadays,there are more and more consumers who are increasingly style conscious in their selection of home electronics products.
They are looking for products that unite the best contemporary design with technological performance and functionality.
This partnership therefore affords us the chance to offer those consumers unique products matching Giorgio Armani's sophisticated, iconic style with Samsung's leading technology.
Finaly, we can consider that the companies want to increase their market shares in different areas principaly US market and Europe in these segment of high technology and use marketing methods to sell their production at high price for a maximun profit.
Nevertheless the habits of customers change all over the world through the concept and ideas generated by the mondialization,the consumers want to purchase more and more goods which incorpore new technology.
II) The new tourist destination:
The effect of the climatic rechauffement will have positive consequences on the long-term tourism, we can see through a study of the OECD that the number of tourists will increase mainly in Canada, Russia and in countries of the Northern Europe such in Sweden, the main loser will be United Arab Emirates which in 20 years will be no possible to maintain a good profitability in spite of the colossal investments to keep his up-market .
Therefore, we are going to have new tourist offers intended to target new customers who want to spend their vacation with new experiences ,like in Sweden with a lot of activities link to nature.
All this process can contribute to a prosper economic activity ,and develop cooperation through the biggest hostels groups( Eg Club med;Accor) and the host country with new concepts including innovation in term of pleasure, relaxation.
The climate change remains an important factor for the strategic choice at long term for the tour operators and the governments who know that in one part there will be winners and other one there will be losers as will be the case in a large number of country of the south
We can take for example the tragic event "the Thailland's tzunami" which caused numerous victims has had a bad image for the country which registered great rates of overnight because in the background there was many works for the local population who have not revenus during one year after the disater.
lundi 26 mai 2008
mercredi 23 avril 2008
Assignment 2 "Problem and solution:"
Hello;
Let me talking about global warming, introducing the problem and the solutions which being made by scientifist and had been mediatized in different developed countries by different kind of supports like for example the film made by Al Gore "an inconvenient truth"
1) introduction of the problem:
Global warming refers to the increase in the average temperature of the Earth's near-surface air and oceans in recent decades and its projected continuation.
The global average air temperature near the Earth's surface raised 0.74 ± 0.18 °C (1.33 ± 0.32 °F) during the last 100 years.
The Intergovernmental Panel on Climate Change (IPCC) concludes, "most of the observed increase in globally averaged temperatures since the mid-20th century is very likely due to the observed increase in anthropogenic greenhouse gas concentrations» via the greenhouse effect.
These basic conclusions have been endorsed by at least 30 scientific societies and academies of science, including all of the national academies of science of the major industrialized countries.
While individual scientists have voiced disagreement with some of the main conclusions of the IPCC, the overwhelming majority of scientists working on climate change are in agreement with them.
Climate model projections summarized by the IPCC indicate that average global surface temperature will likely rise a further 1.1 to 6.4 °C (2.0 to 11.5 °F) during the 21st century.
The range of values results from the use of differing scenarios of future greenhouse gas emissions as well as models with differing climate sensitivity.
Consequences for the future generation:
Although most studies focus on the period up to 2100, warming and sea level rise are expected to continue for more than a millennium even if greenhouse gas levels are stabilized. The delay in reaching equilibrium is a result of the large heat capacity of the oceans.
Increasing global temperatures will cause sea level to rise, and is expected to increase the intensity of extreme weather events and to change the amount and pattern of precipitation. Other effects of global warming include changes in agricultural yields, glacier retreat, species extinctions, and increases in the ranges of disease vectors.
Remaining scientific uncertainties include the amount of warming expected in the future, and how warming and related changes will vary from region to region around the globe. There is ongoing political and public debate worldwide regarding what, if any, action should be taken to reduce or reverse future warming or to adapt to its expected consequences.
Most national governments have signed and ratified the Kyoto Protocol, aimed at reducing greenhouse gas emissions.
Let me talking about global warming, introducing the problem and the solutions which being made by scientifist and had been mediatized in different developed countries by different kind of supports like for example the film made by Al Gore "an inconvenient truth"
1) introduction of the problem:
Global warming refers to the increase in the average temperature of the Earth's near-surface air and oceans in recent decades and its projected continuation.
The global average air temperature near the Earth's surface raised 0.74 ± 0.18 °C (1.33 ± 0.32 °F) during the last 100 years.
The Intergovernmental Panel on Climate Change (IPCC) concludes, "most of the observed increase in globally averaged temperatures since the mid-20th century is very likely due to the observed increase in anthropogenic greenhouse gas concentrations» via the greenhouse effect.
These basic conclusions have been endorsed by at least 30 scientific societies and academies of science, including all of the national academies of science of the major industrialized countries.
While individual scientists have voiced disagreement with some of the main conclusions of the IPCC, the overwhelming majority of scientists working on climate change are in agreement with them.
Climate model projections summarized by the IPCC indicate that average global surface temperature will likely rise a further 1.1 to 6.4 °C (2.0 to 11.5 °F) during the 21st century.
The range of values results from the use of differing scenarios of future greenhouse gas emissions as well as models with differing climate sensitivity.
Consequences for the future generation:
Although most studies focus on the period up to 2100, warming and sea level rise are expected to continue for more than a millennium even if greenhouse gas levels are stabilized. The delay in reaching equilibrium is a result of the large heat capacity of the oceans.
Increasing global temperatures will cause sea level to rise, and is expected to increase the intensity of extreme weather events and to change the amount and pattern of precipitation. Other effects of global warming include changes in agricultural yields, glacier retreat, species extinctions, and increases in the ranges of disease vectors.
Remaining scientific uncertainties include the amount of warming expected in the future, and how warming and related changes will vary from region to region around the globe. There is ongoing political and public debate worldwide regarding what, if any, action should be taken to reduce or reverse future warming or to adapt to its expected consequences.
Most national governments have signed and ratified the Kyoto Protocol, aimed at reducing greenhouse gas emissions.
vendredi 18 avril 2008
ASSIGNMENT 1
Our association " Sound light system " established by 3 friends sharing the same ambition for the musical culture with the aim of proposing in lesser cost various animations for the other French Riviera associations which want a privileged moment.
Sound System:
A sound reinforcement system is an arrangement of microphones, electronic signal processors, amplifiers, and loudspeakers that makes live or pre-recorded sounds"usually music or speech" louder, or that distributes the sound to a larger or more distant audience.
On the other hand, a sound reinforcement system can be as simple as a small PA system in a coffeehouse, consisting of a single microphone connected to a self-powered 100-watt loudspeaker system.
In both cases, these systems reinforce sound to make it louder or distribute it to a wider audience.
Mixing consoles:
Mixing consoles are the heart of a sound reinforcement system.
This is where the operator can mix, equalize and add effects to sound sources.
Multiple consoles can be used for different applications in a single sound reinforcement system. In sound reinforcement, the main or FOH (Front of House) mixing console must be located where the operator can see and hear the action on stage.
Some venues with permanent systems installed, place the mixing console within an enclosed booth, but this approach is more appropriate for broadcast and recording applications. In sound reinforcement, mixing from an enclosed booth prevents the operator from hearing the combined effect of the artist, the loudspeakers, the audience, the mix and the acoustics of the room.
Large music productions often use a separate stage monitor mixing console, which is dedicated to creating mixes for the performers' on-stage monitors. These consoles are often placed at the side of the stage so that the operator can communicate with the performers on stage.
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